Auto Repair Strategic Internet Marketing
Car-X Tire & Auto Repair – Golden Valley, MN
April 2017 – July 2017
Car-X Tire & Auto Golden Valley Case Study 7-25-17 | Successful Marketing Group Minneapolis
PROBLEMS:
- No distinct, or competitive, online presence
- No placement in Google Maps (vital to mobile searches)
- None to limited organic Google pg 1 rankings for keyword searches
- None to outdated online reviews to be trusted
- No active social media presence
- No online marketing strategies
- No industry loyalty – 1 in 3 drivers uncommitted to certain provider
- 43% of drivers search online for service provider – with no clear winners, it’s critical to connect whenever and wherever they are searching for their next service
- 92% of consumers read online reviews for local businesses
- No marketing innovation or strategic messaging
Offers/deals are important to drivers for vehicle service, but even more important is great customer service they can rely on.
• 81% of drivers agree that quality service is more important than price.
SOLUTIONS: PHASE 1:
- Comprehensive/Multi-Layer Local SEO Ranking Strategies
- Proprietary Rating & Reviews System
- Reputation Marketing (web, social, video, syndication)
- opt-in programs: VIP Service Program; Coupons
- Ashby’s Promise innovation created
- Press Release SEO Media Citations & Syndication
SUCCESSES:
- #1 Google Maps position in major keywords searches (same in mobile)
– best auto repair shop in golden valley
– auto repair golden valley
– brake repair golden valley
– golden valley brakes
– transmission repair golden valley - Google keyword rankings = 27 Page 1 keyword rankings
- 4.3 Star Google Rating (36 reviews) • 4.9 Star Facebook Rating (11 reviews)
– Get Reviews = Golden Valley Job Completed Form (via text)
– Get Reviews = Online Review Form (directly to Google & Yelp)
– Review videos - April Phone Calls from Internet = 136
- May Phone Calls from Internet = 164
- June Phone Calls from Internet = 251
- 194 Media Citations, including NBC, ABC, CBS, FOX, CW, StarTribune
All of this strategically planned success lead to a fast and powerful 20% Sales Increase during those 1st 3 months [verified actual ROI]
Go Here, if you would like to find out more or schedule a Complimentary 30 Minute Consultation with Glory.
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