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Business Stuck? Discover the BMOAR Method™ to Revitalize Your Local Brick-and-Mortar Business

July 07, 20248 min read

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.Peter Drucker, renowned management consultant and author

Introduction: Feeling Stuck? You're Not Alone.

Feeling stuck? You're not alone. Many small business owners, especially those running brick-and-mortar shops, find themselves overwhelmed and anxious about growth. The joy and excitement from the early days of your venture seem distant memories. You know marketing is crucial, but it feels like an insurmountable challenge. Enter the BMOAR Method™—a straightforward, effective approach to revive your business, get new customers, reactivate old customers, and reignite that initial spark.

Break Down Your Barriers: Identifying Common Obstacles

Breaking down the barriers that keep your small business from growing often starts with identifying common obstacles. Many small business owners find themselves trapped in a cycle of stress and anxiety, particularly when it comes to marketing. You know it's essential, but figuring out how to grow your small business through effective marketing feels overwhelming.

One of the biggest barriers is understanding who your ideal customers are and where to find them. Small business marketing requires a nuanced approach, especially for brick-and-mortar locations. Knowing your local community is crucial. In today's competitive market, it's important to really understand your customer beyond the obsolete, age-gender-income demographics, but most small business owners struggle to connect with their target audience effectively.

Another common obstacle is having an outdated or ineffective online presence. Small business websites should not only look professional and be optimized for search engines, but they also need to QUICKLY communicate to the visitor that you can help them with their problem or need. This is where a strong strategic message and tools like Google for small businesses can be incredibly beneficial, helping you show up in local searches and capture more phone calls, online messages, and foot traffic.

Financial constraints can also be a significant hurdle. You might have some budget for marketing, but without a clear strategy, it's easy to waste money on ineffective tactics. Knowing what is the most important thing to do for small business marketing can help you prioritize actions that yield the best returns.

By recognizing these barriers, you can begin to address them head-on. The BMOAR Method™ is designed to facilitate this process, providing straightforward actions to overcome these challenges and put you back on the path to growth.

Market Analysis: Knowing Your Local Community

Market analysis is pivotal in understanding your local community. Small business marketing thrives when you know who your neighbors are and what they need. Start by walking around your neighborhood. Visit local events and talk to people. This grassroots approach can give you insights into the everyday lives and preferences of your potential customers.

Online tools can help too. Google for small businesses offers resources to analyze local search trends. Check out community forums, social media groups, and local blogs to see what topics are trending. This can give you a sense of what your community cares about, which can shape your marketing strategies.

Don't underestimate the power of local partnerships. Collaborate with other small business owners to create joint promotions or events. This not only increases your visibility but also builds a sense of community, making your business a trusted local fixture.

Understanding your local community also means recognizing the unique challenges they face. For instance, if many locals are struggling with something specific, tailor your offerings to meet those needs. This makes your business more relevant and essential to the community.

Incorporating these insights into your small business website can make a significant impact. Highlight local testimonials and success stories. Make sure your site is optimized for local searches so that when someone asks, "How much can I borrow to buy a house?" or "Who's the best dentist in town?" or "What is neurofeedback?" or "Best pancakes near me?" your name comes up.

By knowing your local community, you can better answer the question, "How can a chiropractor help with my headaches?" It’s simply understanding and serving your neighbors better. This foundational step in the BMOAR Method™ can set the stage for successful and meaningful growth, making your business fun again.

Understanding the BMOAR Method™: A Brief Overview

The BMOAR Method™ is a comprehensive marketing system is designed specifically for small business owners like you who face visibility and growth challenges in today's competitive market. We understand your pain points and have crafted a solution that tackles all your key marketing issues. It focuses on five key areas: Branding, Marketing, Optimizing, Automating, and Relevance. Each component works in harmony to create a cohesive strategy that gets results. By understanding and implementing the BMOAR Method™, you can supercharge your marketing efforts, grow your busniess, and ultimately find the joy in running your business again.

The BMOAR Method offers bundled, customized services that provide everything your business needs to grow through marketing. No more incomplete, one-off offers that fail to deliver sustainable growth.


The Pillars of the BMOAR Method™: Breaking Down the System

It's time to stop struggling and start growing with The BMOAR Method. BMOAR offers bundled, customized services that provide everything your business needs to grow through marketing. No more incomplete, one-off offers that fail to deliver sustainable growth.

With The BMOAR Method, you'll receive:

  1. Branding Authority (B): We develop strategic messaging and brand positioning that sets you apart from your competitors and attracts your perfect customers. 99.99% of business owners don't realize they're missing this crucial element.

  2. Marketing (M): Our comprehensive marketing system ensures you get found in your desired Google searches. We create customized strategies that make you stand out and capture new customers searching for your services.

  3. Optimizing (O): We optimize ALL elements of your online presence, including your Google Business Profile, website, and online listings. Our advanced local SEO services, infused with your strategic messaging brand, guarantee maximum visibility and search engine performance.

  4. Automating (A): Our marketing automation technology increases your communications with new and existing customers, advances your competitiveness, and frees up your time. Enjoy automated follow-ups, two-way text messaging, emailing, online scheduling, social media integration, blogging, 5-star reviews on autopilot, and more.

  5. Relevance (R): Google demands fresh, relevant information and activity. Once you have the right strategies in place, smart business dictates continuing to build on what's producing results. The BMOAR Method provides ongoing relevance and helps you retain customers for longer.

Attracting Customers: Effective Local Marketing Strategies

Attracting customers is the lifeblood of any small business, especially for brick-and-mortar locations. Effective local marketing strategies can make a significant difference in revitalizing your business and getting you out of that rut. Start by leveraging the insights you've gathered from your market analysis. Use this information to craft targeted messages that resonate with your community.

As mentioned, one of the most effective tools you can use is Google for small businesses. Ensure your business is listed and optimized for local searches. When someone in your area searches for services or products you offer, you want your business to appear prominently. Make sure your small business website is user-friendly, mobile-optimized, and quickly communicates how you can solve your customers' problems.

Consider hosting local events or workshops to bring people into your store. These events provide a platform to showcase your expertise, build relationships, and create a buzz around your business. Partnering with other local businesses for joint promotions can also extend your reach and introduce you to new customers.

Don't underestimate the power of word-of-mouth. Encourage satisfied customers to leave reviews and refer friends. Offer incentives like discounts or freebies to those who bring in new customers. Social media can also be a helpful tool for local marketing. Use it to share customer testimonials, promote events, and engage with your community.

Effective local marketing doesn’t have to be overwhelming. By focusing on strategies that align with your community's needs and leveraging tools like Google for small businesses, you can attract new customers and bring back the excitement and joy you had when you first started your venture.

Optimize Your Operations: Streamline for Success

Optimizing your operations is a crucial step in streamlining for success, especially when you’re feeling stuck. Start by examining your current processes to identify inefficiencies. Are there repetitive tasks that can be automated? By automating routine activities, you free up valuable time to focus on strategic growth. This can be a game-changer for small businesses where every minute counts.

Next, evaluate your team’s workflow. Are there bottlenecks that slow down productivity? Sometimes, a simple reallocation of responsibilities can make a significant difference. Empower your team by providing them with the right tools and training. A well-equipped and knowledgeable team can handle tasks more efficiently, leaving you more time to focus on small business marketing strategies that drive growth.

Your small business website should also be optimized for efficiency. Ensure it’s user-friendly and that customers can quickly find what they need. A streamlined website experience can turn casual browsers into loyal customers.

Lastly, keep an eye on your financials. Knowing where your money is going helps you make informed decisions about where to cut costs and where to invest. This can be particularly helpful when you’re figuring out how to grow your small business without wasting resources. Investing in a marketing system, for example, can help you consolidate and often lower your costs, rather than paying for multiple one-off services and tools.

By optimizing your operations, you set a solid foundation for sustainable growth. The BMOAR Method™ provides a clear pathway to streamline your processes, making your business more agile and better equipped to handle challenges. This renewed efficiency can help grow your business, give you more time for fun, and rekindle the joy you felt when you first started your venture.


Stop wasting money on marketing that doesn't work.

Invest in The BMOAR Method and unlock the growth potential of your business today., don't let marketing overwhelm hold you back any longer.

Take action now and schedule a consultation with our team of marketing experts. We'll work with you to create a personalized plan that addresses your unique challenges and sets you on the path to success.

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