Medical Spa Strategic Internet Marketing
Clinical Skin Therapeutics – Apple Valley, MN
MediSpa Marketing Program Term: February 2015 – July 2017
Clinical Skin Therapeutics is owned by the wonderful family practice doctors of Apple Valley Medical Center. When I first spoke with the manager at Clinical Skin, we realized they didn’t have their own autonomous identity online. So potential patients that were searching for aesthetic skin care services in the area didn’t know their skincare clinic existed. So number one we needed to get them found, but with an identity that set the apart from the competition. We needed to get them established online as THE med spa to come to; as well as get them a 5 star reviews on various sites and posted online for others to see.
[See Related Internet Analytics Here]
PROBLEMS:
- No new patients from Google SERPs (search engine result pages)
- No distinct online presence – 1 pg buried within AVMC website under Specialties
- No distinct Reviews – linked to AVMC Google pg with a 2.9 star rating (out of 5)
- No placement in Google Maps
- No organic Google rankings for keyword searches
- No social media presence
- No marketing strategies
Existing marketing tools in place:
- Groupon
- Newsletter of specials to patients signed up to receive
SOLUTIONS:
PHASE 1:
- Comprehensive/Multi-Layer Local SEO Ranking Strategies Proprietary Rating & Reviews System (completely separate from Groupon account)
- Reputation Marketing (web, social, video, syndication) VIP Club Set-up
PHASE 2:
- Email Marketing
- Newsletter + Blog + Syndication
“Glory, at Successful Marketing Group, has filled the gap that we couldn’t manage being a smaller business. She built a website, manages it as well as our other social media to allow us to compete with larger companies who have a dedicated staff for this. Her enthusiasm is unmatchable and I would recommend her in a heartbeat.”
Kristina Pitre, former manager, Clinical Skin Therapeutics
SUCCESSES:
- 120% ave. Sales Increase 2016
- Google Maps position 1 in all keywords searches Google Page 1 rankings in 4 cities
– Apple Valley, Eagan, Prior Lake, Savage - Google keyword rankings = 20% – 80% of Pg 1
– 28 #1 pg 1 keyword rankings
– 53 Top 3 pg 1 keyword rankings – 80 Page 1 keyword rankings - Multiple Google suggested search terms by clinic name
- 4.9 Star Google Rating • 5 Star Facebook Rating • 4.5 Star Yelp Rating
- 2015 Phone Calls from Internet – ave. 55/month
- 2016 Phone Calls from Internet – ave. 108/month
- 2017 Phone Calls from Internet – ave. 146/month (Jan – June)
[stats do not include any Groupon activity]
Go Here to see the MED SPA ONLINE ANALYTICS to view breakdown of consumer interaction resulting from our online marketing strategies and website visitors.
Go Here, if you would like to find out more or schedule a Complimentary 30 Minute Consultation with Glory.
