Strategic Power Messaging
The way consumers engage with businesses is constantly changing and evolving.
No longer is it the brand or business that controls the conversation. Instead, with the evolution of digital technology the power is squarely in the hands of the consumer. Consumers now have the ability to choose exactly which messages they want to see. Which they want to skip or block. They demand personalized content that fills their needs and solves their problems… when, where and how they want it.
No longer can a business shout empty messages and expect consumers to pay attention. To reach these consumers businesses MUST STOP bombarding them with platitudinal ads and superiority claims. Instead, a business MUST COMMUNICATE authentically about who they are and how they can help.
You must speak directly to the “Hot Buttons” of that consumer (platitudes died with the Mad Men but no one seems to have gotten the memo) and offer true innovations and solutions for them and their families. Plus, communicate YOUR message to these consumers directly on the platforms, in the places, and at the times they choose.
This IS the power of Successful Marketing Group’s POWER MESSAGING.
The Science of Human Behavior
The Successful Marketing Group System™ is a COMPLETE marketing system unlike anything you’ve ever seen. In short, we have combined some of the best elements of multiple well-known marketing systems and experts including: Jay Abraham, Gary Halbert, Michael Gerber (the E-Myth), Rich Harshaw (Monopolize Your Marketplace), Frank Kern, Dan Kennedy, Steve Jobs, Jim Rohn, Claude Hopkins, and others to create one, complete and cohesive marketing system that gives your business the leverage to dominate your market. Utilizing this groundbreaking marketing system along with world class graphics, design, and media, a Certified Power Marketing Consultant can help your company become dominate your industry and your marketplace. In fact, our system is so effective, that we can only work with one company per industry in any given market. So, will it be you or your competitor?
True Strategic Markting
What is the most important element to growing your business?
It’s not the latest shiny marketing object.
It’s not running more ads.
It’s not been more creative and funny in the marketplace.
The key to growing your business is Hot Buttons and Innovations.
That’s the key that makes the difference with everything. If you want to be a hero and a rock star in your marketplace and stop competing on price, the key is implementing communication and innovations based on Hot Buttons.
It’s more important than anything you can ever do.
When we talk about marketing, it’s important you understand the difference between strategic and tactical marketing.
Strategic marketing is the plan you have to enter the market place. It’s the idea or strategy behind your business. It’s what you say, how you say it and who you say it to. It dictates what you’re going to do.
It’s not the design of the ad…it’s the purpose of the ad.
Think of apple.
Their strategy is to make the very best consumer products on the planet to delight their customers. That’s their strategy. That’s not their mission statement …it’s a marketing strategy. Everything else falls in behind this.
Most companies don’t have a marketing strategy. They want to get more customers and make more money. But they don’t know how and they end up feeling stuck. So many business crash when their industry struggles.
Tactical marketing is the purchasing of advertising through mediums like Facebook ads, LinkedIn ads, newspapers ads, radio spots, TV Ad’s etc.
It’s also design, its websites, mobile websites etc. In your business, it’s most likely you have dealt with people in this area.
Tactical Marketing is what most people think of when they think of marketing. There is little or no growth to be made in your business just implementing tactics. But the right strategy will destroy the right tactic’s everyday. But when they are combined your a super power that can’t be beaten.
BUSINESS INNOVATION: It starts with innovating your company so that you can actively market the uniqueness of your business. I will introduce innovations into a business using time-tested innovation formulas that will work for your business.
THE STRATEGIC MESSAGING FORMULA™: This is an advanced, scientific formula for marketing success. This formula allows a company to build the most effective marketing message that actually taps into hot buttons that are important and relevant to your target market.
COMPREHENSIVE INTERNET MARKETING SUITE: In short, the system is designed to develop and automate an online marketing program that utilises online videos; captures leads and delivers automatic follow-ups through email & text messaging; creates a website that facilitates a customers buying decision; recommend the correct marketing advertising strategies based on where your target market is.
SYSTEMATISED SALES PROCESS: I analyse a company’s sales process and then create a new sales approach that is systematised to ensure that every customer and prospect has a specific and proven sales experience.